In the digital world, search engine optimization (SEO) is very important for the success of companies.
Our SEO agency offers special solutions to make your website more visible.
In the digital world, the visibility of your website plays a crucial role in the success of your company.
Search engine optimization (SEO) is the key tool for achieving top search engine rankings and sustainably increasing traffic to your site.
Through a targeted SEO strategy, we combine proven techniques with innovative approaches to ensure that your content gets the attention it deserves.
As an experienced online marketing agency, we understand the dynamic changes in the search engine algorithm and develop customized SEO marketing campaigns that are tailored to the specific needs of your business.
Whether it’s to better reach your target audience or increase your conversion rates, our expertise will make your business shine in the digital space.
In today’s digital landscape, it is imperative that businesses remain visible and relevant.
A well-thought-out SEO strategy is key to not only appearing in search engine results, but also to generating qualified traffic and targeting your audience effectively.
This is where SEO experts come into play, using their comprehensive SEO analysis to develop individually tailored solutions.
Whether you are a small start-up or an established company, our goal is to optimize your online presence and take your rankings to the next level.
Let’s pave the way to more visibility and growth together!
Introduction to search engine optimization (SEO)
Search engine optimization, or SEO for short, improves the visibility of a website in search engines such as Google.
The aim is to generate qualified traffic and increase visibility in the long term.
SEO is an ongoing process that constantly needs to be adapted to changing algorithms.
What is SEO?
SEO is an important part of digital marketing.
It aims to optimize a website so that it ranks better in search results.
Search engines such as Google use crawlers to search the web.
Most websites in Google results are found automatically.
SEO improves the website technically and in terms of content.
A good Google ranking is achieved through targeted SEO optimization.
Why is SEO important for companies?
SEO is essential for companies to be successful online.
High visibility in search results leads to more qualified visitors.
SEO measures bring over 1,000% more traffic than social media.
Investing in SEO improves credibility and trust with customers in the long term.
Only 0.63 % of Google users click on second page results.
- Improving website visibility
- Generation of qualified traffic
- Increase in online presence
- Long-term results and greater credibility
- Optimization of the user experience
SEO has technical advantages.
Websites are better organized and duplicate content is reduced.
This increases the efficiency of the crawlers and the coverage of all relevant URLs.
| SEO advantages | Influence on Google ranking |
|---|---|
| Better user experience | Higher dwell time and lower bounce rate |
| Optimized page speed | Faster loading times are preferred by search engines |
| High quality content | Greater engagement and more backlinks |
| Incoming links (backlinks) | Increased authority and better ranking |
Services of our SEO agency
Our SEO agency helps to make your website more visible.
We do this through keyword research and on-page and off-page optimization.
This ensures that your site is always at the top of the search results.
Our experts pay attention to everything that is necessary for successful SEO.
Keyword research and analysis
Keyword research is the first step to more visibility.
We use professional tools such as SemRush to find the best keywords for your business.
Onpage and offpage optimization
We optimize your website at on-page and off-page level.
This includes
- Improving the user experience
- Optimization of loading times
- Integration of SSL certificates
- Responsive design
These measures improve the user experience and visibility in search engines.
Link building for better visibility
Link building is important to increase the authority of your website.
We use high-quality backlinks to increase your credibility.
Our link marketing builds a strong backlink profile, which brings better rankings.
| SEO performance | Description |
|---|---|
| Onpage SEO | Optimization of the website structure and content |
| Offpage SEO | External measures to increase domain authority |
| International SEO | Optimizations for international markets |
| Local SEO | Focus on local search queries |
| SEO relaunch | Support and optimization during a website relaunch |
| Usability | Improving user-friendliness |
Developing the right SEO strategy
A well-thought-out SEO strategy helps to attract more visitors in the long term.
It consists of three important parts: Keyword strategy, competitor analysis, website architecture and content plan.
Both large and small companies benefit from a customized strategy.
It is important to find and optimize niche markets.
Analysis of competitors
Competitor analysis shows where you can be competitive in the market.
By studying your competitors, you can set yourself apart from others.
An SEO consultant helps you to find the right keywords that are not too competitive.
Content creation and optimization
Content marketing needs targeted content.
Keywords should be organized in thematic clusters.
This is a better way to address users’ search intentions.
Long-tail keywords are often less competitive and reach user interests better.
Competitor analysis and identification of niche markets
Regular competitor analysis reveals market gaps and niches.
SEO consulting can help to reach these niches.
Excel helps to organize keywords by topic, which is effective.
“Companies achieve their goals through targeted optimization and individual SEO strategies. They remain visible in search engines in the long term.”
The role of technical optimization in SEO
Technical SEO is very important in the digital world.
Good technical optimization helps a website to rank better in search engines.
This includes fast loading times, mobile optimization and SSL certificates.
Optimization of loading times
A fast loading time improves the user experience.
It also influences the ranking in search engines.
A delay of 100 milliseconds can reduce the conversion rate by 7%.
Google has introduced the Core Web Vitals as ranking factors.
They require a fast page load time of less than 3-4 seconds.
This ensures the best user experience.
Mobile user-friendliness
Since 2018, Google has primarily used the mobile version of a website.
Mobile optimization is therefore very important.
A mobile website should load quickly, navigate intuitively and display content clearly.
Errors such as poor design and long loading times damage the ranking.
They can also put customers off.
What is the Google Core Web Vitals test?
The Google Core Web Vitals Test is an authoritative rating system developed by Google to analyze the user experience of websites.
Three main aspects are taken into account when carrying out the test: Loading speed, interactivity and stability of content during loading.
These factors are crucial in ensuring that users have a positive experience on a website.
Good performance in these areas can also have a favorable impact on the website’s ranking in search engine results, which is very important for companies looking to increase their visibility on the internet.
Core Web Vitals are particularly important in the context of search engine optimization (SEO).
SEO agencies use these metrics to optimize websites and improve their performance.
An SEO agency analyzes the Core Web Vitals and identifies weaknesses that need to be addressed in order to achieve a better ranking.
Improvements in the Core Web Vitals can also lead to higher dwell times and lower bounce rates, which brings further benefits for the visibility and traffic of a website.
The importance of Core Web Vitals is increasing not only for SEO agencies, but also for website operators as a whole.
At a time when user expectations for speed and usability are constantly increasing, it is becoming more and more important that websites are not only informative, but also fast and reliable.
A thorough analysis and optimization of core web vitals can be crucial to remaining successful in the highly competitive digital space.
Ultimately, the Google Core Web Vitals Test shows how important it is to take a holistic view of the user experience.
Websites that perform well in these areas have a better chance of appearing at the top of the organic search results and therefore attracting more visitors.
It is therefore advisable for any company that wants to be successful online to take a closer look at these metrics and, if necessary, seek the support of an experienced SEO agency.
Successful SEO campaigns and projects
Our SEO agency has completed over 100 projects in the last 12 years.
We have a team of more than 40 experts in Cologne, Berlin and Hamburg.
We help companies to improve their online presence.
We focus on SMART goals in our SEO campaigns.
This means we have clear, measurable goals.
For example, we want to increase organic traffic by 30 %.
Our SEO projects encompass many activities.
These include website audits, keyword research and on-page optimization.
We also create content and improve technical aspects.
Experiences of our customers
Customer feedback shows how satisfied our customers are.
Many praise the increased efficiency and quality of our SEO projects.
Here are a few examples:
“The collaboration with Frey Solutions was a complete success. We were able to significantly improve our visibility and conversion rate.” – NewBridge from Zug, Switzerland
“Thanks to the comprehensive advice and individual measures, we achieved our goals within a short time.” – Zoukessence from Zurich, Switzerland
Our successes show that we can improve online presence.
We deliver measurable results that make a real difference.
SEO analysis for sustainable results
A comprehensive SEO analysis is crucial for long-term success.
This allows us to introduce targeted measures.
As-is analysis
An analysis of the current status is the first step towards a successful SEO strategy.
We examine technical and content-related aspects of your website.
This is how we find potential and weak points.
Our SEO audit gives you an overview of your performance.
This allows you to take targeted measures to improve your visibility.
Ongoing monitoring and adjustment
IronShark relies on continuous optimization for the success of your SEO measures.
We constantly monitor your website and adapt it to respond to algorithm changes.
Through SEO reporting, we regularly inform you about progress and results.
- Technical analysis: We optimize loading times and mobile user-friendliness.
- Content analysis: We check document structure, meta titles and keywords.
Our keyword analyses are tailored to your needs.
They provide insights into search terms and competition.
Successes such as those of Tobias Hofmann and Dr. Alexander Stauch demonstrate our success.
Nadine Roddeck ensures visually appealing implementation of your SEO measures.
Why you should choose an SEO agency
Choosing an SEO agency has many advantages.
They ensure short and long-term success for your company.
A specialized agency offers flexibility and sustainable visibility.
Long-term results
SEO agencies achieve stable and long-term results.
They have the necessary resources and tools for the best results.
An investment in SEO can lead to more conversions through increased visibility and traffic.
“An SEO agency makes sense if a company needs a comprehensive SEO strategy but does not have the internal expertise to implement it.”
Cost efficiency and higher ROI
Compared to an in-house SEO department, agencies often offer more flexible cost models.
Companies only pay for the services they need.
This is particularly advantageous for SMEs that do not have their own team.
The expertise of an SEO agency often leads to a higher ROI.
Efficient strategies are implemented faster and in a more targeted manner.
- Professional and experienced experts
- Resources and tools that would otherwise not be accessible
- More cost-effective solution than setting up your own team
- High flexibility
| Advantages of an SEO agency | Advantages of in-house SEO |
|---|---|
| Professional and experienced experts | Close cooperation with the company |
| Resources and tools | Better implementation of own strategies |
| More cost-effective solution | Less flexibility |
| High flexibility | Higher initial outlay |
Working with an SEO agency has many advantages.
You increase the success and cost efficiency of your company in the long term.
Targeted measures and continuous optimization ensure a high ROI.
SEO agency: Tailor-made solutions for your company
Every company is unique.
That’s why individual SEO measures are indispensable.
Our SEO agency offers solutions that are precisely tailored to your needs.
We increase the effectiveness of your SEO activities through personal consultation and strategy development.
Our solutions include competitor analysis and detailed reports.
We constantly adapt our strategies so that your company is always up to date.
These individual measures will help you achieve better visibility and sustainable success.
Unique strategies help you to stand out from the competition and achieve long-term success.
The importance of content and backlinks
High-quality content and a strong backlink structure are very important for search engine optimization (SEO).
They help to make the website better known.
This increases visibility online.
Backlinks are links from other websites to your domain.
They show how important and relevant your site is.
They are an important part of SEO optimization.
| Strategies for backlink generation | Influence on the SEO ranking |
|---|---|
| High quality content | Increases the appeal and credibility of the website |
| Networking with other website operators | Promotes the creation of thematically relevant backlinks |
| Guest posts | Provides an opportunity to gain valuable backlinks |
| Business Listings | Improves local search engine optimization |
“Dofollow” and “nofollow” backlinks have different effects.
Thematically relevant and trustworthy backlinks are particularly valuable.
Constantly checking the quality of backlinks is important for SEO success.
Tools such as Ahrefs or SemRush help to find and remove bad backlinks.
This avoids negative effects. High-quality content and a good backlink structure are the key to SEO success.
Tips for choosing the right SEO agency
SEO agency selection is very important for companies that want to become better online.
You should consider various quality standards in order to make a good decision.
Quality features of a good SEO agency
When choosing an SEO agency, you should pay attention to the following things:
- Experience and market presence
- Transparency in communication and reporting
- Proven successes and case studies
- Customer satisfaction and positive reviews
- Flexibility and adaptability to specific company goals
A good SEO agency has a lot of experience and knowledge.
It should also always be up to date with new SEO trends.
Questions you should ask
To make the right SEO agency selection, ask the right SEO questions.
These questions can be, for example:
- What success stories and references can you provide?
- What specific SEO services do you offer?
- How do you measure the success of your SEO measures?
- Which SEO tools and techniques do you use?
- How is your contract structured and what services are included?
- How do you keep up to date with new SEO developments and trends?
- What does your reporting and communication look like during the collaboration?
- What strategies do you use to ensure that our website can withstand Google updates?
- How do you deal with setbacks or unexpected results?
The answers to these SEO questions will help you find the best SEO agency for your company.
| Criteria | Recommended approaches |
|---|---|
| Experience and market presence | Review of agency history and industry diversity |
| Transparency and communication | Regular reports and open exchange of information |
| Track record | Analysis of case studies and references |
| Customer satisfaction | Reading reviews and testimonials |
| Flexibility | Adaptable strategies and customized solutions |
Conclusion
Search engine optimization (SEO) is very important for success on the Internet.
Companies that work with SEO agencies receive up to 35% more visitors.
This shows how important a good strategy is.
An adapted SEO strategy can improve visibility in search engines.
It can also increase the number of visitors who buy something by 15-20%.
Faster pages help people stay longer and do more.
An investment in an SEO agency can pay off.
Reports show that companies often earn 200% to 500% more.
Through special tools and constant adjustments, agencies achieve great results.
Working with an SEO agency is a smart decision.
Well-optimized sites see 25% more sales from mobile users.
Companies should utilize the expertise of SEO agencies to be successful online.
